Information within your business processes comes in many forms: technical data regarding products and services, competitive research, customer account information and more. But there's also a crucial need for external company content—information to target prospects, analyze financial health, generate executive contacts, monitor significant developments, map out and penetrate corporate structures, and understand key business issues.
Company profiling is a customized solution, embedded in your most used business applications. Our Professional Services team begins by evaluating your needs and infrastructure. Working closely with your organization, we determine the appropriate content set—executive contacts, financial statements, company descriptions, corporate family hierarchies, marketplace data, company events, and more—and then develop an interface that delivers exactly the profile information you need. Our services team creates and embeds custom company profiles information directly into your existing portal, CRM system, SFA soft- ware or any other frequently used business applications.
Sales Benefits
Prepare for client engagements more effectively
Gain credibility quicker through company and industry insights and understanding
Uncover connections for meetings through executive biographical information
Discover cross-selling and up-selling opportunities throughout a corporate family
Market Benefits
Screen prospects based on firmographic, geographic and other criteria
Analyze individual markets to prioritize marketing campaigns
Leverage recent industry knowledge to craft meaningful, current messages
Generate 'best customer' profiles and clone successes
Finance
Create and update financial snapshots more efficiently
Understand customer's hierarchy to resolve billing problems
Uncover potential risk from changes in corporate structure or executives
Evaluate and compare prospective vendors/partners financials
